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Privacy in Age of BiG Data
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When we are children, our parents may peep at our diaries. When we grow older, we may be bombarded with spam messages and strange calls. There is no doubt that our privacy is being invaded.
However, these aren't the worst. I will show you another example.
In 2004, after boasting that he had personal data of some 4,000 of his social network's users, Mark Zuckerberg, the boss of Facebook, offered to show whatever information his friend wanted to see. Apparently, he disregarded users' privacy.
Just as an old saying goes, a leopard cannot change its spots. Last month, in Washington, Mr. Zuckerberg apologized for the leakage of data on 50m users to a political-campaign firm.
On a personal note, Mr. Zuckerberg is digging his own grave. He is destroying users' trust built in 14 years. He is destroying Facebook built in 14 years. He is destroying himself built in 14 years. The crack of doom didn't fall upon us in 2012, but it fell upon Mr. Zuckerberg in 2018.
To begin with, everyone's right to privacy cannot be violated. Privacy is to an individual what a light tower is to ships. Without privacy, we will become Truman and the world we live in will become the Seahaven Island. In addition, what Mr. Zuckerberg has done is an open violation of business ethics. As a businessman, he is acting entirely in his own interests, which is justified, but he shouldn't betray users' privacy in the slightest. On top of that, a person who does not take into account the overall situation is not qualified for a leader. We are not certain what will be in store for Facebook, but the prospects will not improve in the short term.
In reality, the privacy leakage is just the tip of iceberg and it sets me thinking a lot. With the advent of Age of Big Data, everything about us can be easily collected, analyzed and concluded. Thus, we are naked in front of big data. Meituan knows where we live. Taobao knows what we want to buy.And Weibo knows what appeals to us.
Big data is changing our life in all respects without our knowledge. I think the solution to this problem lies in how to strike a balance between utilizing users' privacy and providing better service, which is not mutually exclusive. That's what counts most.
Post comment Comment (8 replies)
- Reply A-Better-Me.
- Nowadays, the Internet has penetrated every aspect of our daily life, which brought us a lot of benefits but created some serious issues as well. There is more likely to be information leakage with the development of communication technology, and personal privacy cannot be secured. Therefore, we should learn to make rational use of the Internet and protect our own information.
- Reply Julyyyzy
- Despite of the advantages which information and technology have brought us, our privacy is getting less guarantee, whcih is a very dangerous. We cannot 100% avoid frivacy leakage so what we can do is to enhance our privacy protection.
- Reply Lemon_lemon
- The example you give to us reveals that the core of business success is the trust based on its consumers, without trust, nothing can be done. Privacy protection is of the same importance of the facility technology brings to us.
- Reply lv.
- As the technology developped rapidly, the Internet seemed to have the capacity to do anything. On the one hand, many of us enjoy searching for others' personal affairs; on the other hand, we are afriad of being cyber manhunt.
- Reply 舌甘木昜
- Yes. I agree with what you have said. The truth is that big data technology is a double-edged sword and we need to employ it with caution and wake up to the importance of protecting our privacy.
A-Better-Me.: Nowadays, the Internet has penetrated every aspect of our daily life, which brought us a lot of benefits but created some serious issues as well. Ther ...
- Reply 舌甘木昜
- But the matter is many of us still regard ourselves as outsiders to privacy leakage. Only when we realize the gravity of the issue can we protect our privacy step by step.
Julyyyzy: Despite of the advantages which information and technology have brought us, our privacy is getting less guarantee, whcih is a very dangerous. We cann ...
- Reply 舌甘木昜
- True. Business success relies heavily on trust from consumers. Therefore many users may choose to log out Facebook accounts and turn to another social network, which will cause great loss.
Lemon_lemon: The example you give to us reveals that the core of business success is the trust based on its consumers, without trust, nothing can be done. Privacy ...
- Reply 舌甘木昜
- It seems that people's curiosity over privacy is beyond imagination and a balance is also needed to be achieved between such curiosity and privcay protection.
lv.: As the technology developped rapidly, the Internet seemed to have the capacity to do anything. On the one hand, many of us enjoy searching for others' ...
