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Double Eleven: A Beautiful Trap
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November 11th is an untitled festival for single people, but it gradually transforms into a shopping carnival, which is the consequence of Taobao's marketing strategy.
During the festival, the price seems much lower than usual. A large number of girls and boys are crazy about the tempting discount and bargains. We picked up clothes, shoes, cosmetics, and many things we want or just for merger. But can we still think we gained an unfair advantage after checking the bills and debts?Our spending is much more than budget without realizing it. Everything is a beautiful trap.
If one does not have enough money to buy one good, he might pay by Huabei, which can let one consume first but pay later without any interest before the repayment deadline. It seems very convenient for shopping, especially in the Double Eleven Day, there are too many goods we want to buy, but possibly do not have enough money. It is just Alibaba's strategy that aims to stimulate consumption. Discount stimulates us to consume, and Huabei likes a loan to make us consume excessively.
Check out our package, how many of that we bought on this day are really needed and useful. Most of us waited for several days and then queued in a long line to take our package. But what we received are those clothes with wrong size or far differ from the picture only. Then, check out our debts to Huabei, I have a feeling that next month will be another rough time.
In a word, we need rational consumption.
Post comment Comment (8 replies)
- Reply 三更
- It's crazy to spend so much money in only a few minutes and the things we buy are not necessarily what we really need, as you say: we need reasonable consumption.
- Reply Roger.Young
- yes i had bought a lot,which costed all moeny i had earned from part-time job.I t was truly crazy,but i really lost control.
- Reply Leon-Peace
- To be honest, consuming excessively is not my style, and I'd like to purchase what I reallly need. However, I totally agree with you perspectve, it seems like a beautiful trap, and absoutely the mojarity are willing to jump in it by themselves.
- Reply Jeane
- I consent you. Actually, Double Eleven is a deep trap for most people and they invaribly buy something pretentious but not useful. When we want to buy something we really want, we should ponder the availibility and be a rational consumer.
- Reply Skrrrrt.
- Us college students are not financially independent, we depend on family. So we need rational consumption and try to reduce family burden.
三更: It's crazy to spend so much money in only a few minutes and the things we buy are not necessarily what we really need, as you say: we need reasonable ...
- Reply Skrrrrt.
- The tempting discount and bargains make you crazy, but checking out your bill can make you crazy, too.
Roger.Young: yes i had bought a lot,which costed all moeny i had earned from part-time job.I t was truly crazy,but i really lost control.
- Reply Skrrrrt.
- It seems that we gained an unfair advantage from this discount, but things we bought are more than we needed. It is marketing strategy.
Leon-Peace: To be honest, consuming excessively is not my style, and I'd like to purchase what I reallly need. However, I totally agree with you perspectve, it s ...
- Reply Skrrrrt.
- Maybe it is a good excuse for us to experience the excitement of shopping. Whatever, I do not against this shopping carnival, but we should buy goods we really need and avoid unnecessary waste.
Jeane: I consent you. Actually, Double Eleven is a deep trap for most people and they invaribly buy something pretentious but not useful. When we want to buy ...
