BEC高级课本教材范文

Unit1a  P8   Report writing Ex 4:    Sample answer:  (235words)
Reassessment of job satisfaction: Sue Pearson(PR Dept.)

Introduction
This report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.

Findings
It is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.

Conclusions
The above discrepancies clearly indicate that my current job brief is inaccurate.

Recommendations
I would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.

Unit1b P12   Flexible working Ex 5:    Sample answer:  (250words)
Resource Planning Manager: Assessment of Suitability for Home-based Working

Introduction
The purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.

Findings
My working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based collating and recording the data collected. Once the results have been recorded, I proof-read the colour copies of all reports and maps.

As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.

Conclusion
It is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also be necessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.

Recommendations
I would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.

U2a P20   Describing graphs Ex 4:     Sample answer:  (132words)

The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.

AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in mid-April before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.

U3a P34   Replying to an enquiry Ex 7:  Sample answer:  (219words)

Dear Mr Zampieri

With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.

Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.

A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.

As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.

To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.

A Cut Above looks forward to hearing from you.

Yours sincerely

Sinead Welsh

U3bP38  Business practices in China Ex 3: Sample answer:  (244words)

Dear Chen

I was very pleased to receive your letter. As requested, I enclose some advice about visiting Milan.

There are lots of good hotels near the Fiera and I recommend the Hotel Wagner; it is about a ten-minute walk from the trade fair and also has the metro and train connections. The public transport system here is quite reliable and I do not think you need to hire a car; the traffic in Milan can be a bit chaotic.

Finding somewhere to eat in the evening should be easy. There are plenty of restaurants and pizzerias near the hotel. My favourite is Nove Cento, which serves excellent seafood pasta.

It is difficult to know what to recommend for sightseeing as the city has so much to offer. If you are interested in art, then the world famous ‘Last Supper’ by Leonardo da Vinci is a short train ride from the hotel or you could visit the Brera art gallery. There is also the Duomo, Milan’s huge gothic cathedral. If you are interested in football, there should be midweek match featuring either AC or Inter Milan. Alternatively, you could visit the fashion area around via Montenapoleone.

Thank you for inviting me for a meal one evening during you stay. I would be very happy to accept.

I look forward to hearing from you nearer the time. We can then make the arrangements for where and when we are going to meet.

Best regards

Maurizio

U4b   P50   Ex 3   Suggested answer:  (127words)

The last years of twentieth century saw the Internet being used by more and more companies as a business tool. In 1997 e-commerce was very limited earning a revenue of less than $25 billion. However, since then, there has been a steady growth worldwide. This trend looks set to continue into the next century with revenue from e-commerce rising to reach almost $200 billion by 2003.

Like e-commerce, e-business has shown steady growth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150 billion. However, during there is predicted to be a far more dramatic increase in e-business revenue over the next three years. It is thought that by 2003 revenue from e-business will have reached over $800 billion worldwide.

U5a  P80  A motivation survey  Ex 3:  Sample answer:  (116words)
Findings

A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:

 Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the company’s competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.
 Certain employees feel under-challenged. The company is clearly not exploiting its human resources.
 There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.

Recommendations

We strongly recommend the following measures:

 an evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently
 a review of the current salary structure involving the comparison with similar organisations

It is also essential to investigate and take action regarding the communication in the Production and Sales Department.

U5b P84   The headhunting process Ex 4: Sample answer:  (234words)

Dear Mr Jacobs

I am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.

Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.

As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.

Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.
I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,

I look forward to hearing from you.

Yours sincerely
U6a  P92   The EKIA way Ex 5:  Sample answer:  (226words)

Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel.

Although all our advice is impartial, it is influenced by certain core values:
 Respect for local values and practices
 Respect for individual needs and independence
 Believe in the need to limit the environmental impact of our activities.

We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints.

Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek.

Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.

U6bP96  Building international teams Ex2: Sample answer:  (230words)

Dear Jacek

Further to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate.

The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks.

One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a person’s first name once you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title ‘Doctor’ here. As I said, especially between colleagues, it is common simply to use a person’s first name.

A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts.

If you have any further questions, please do not hesitate to contact me on 020 779 2603.

I look forward to seeing you on 8 December.
Yours sincerely

U8a  P118  Promoting a brand Ex 4:  Sample answer:  (249words)

Introduction

This proposal sets out to examine options for the successful globalisation of our‘Borders’ brand. The initial marker under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspect of the brand, namely our logo, the ‘Borders’ concept and finally, the product itself, ‘Borders’ wellington boots.

Findings

The following findings summarise our key findings.
 It was found that our existing logo, a pair of wellington boots encircled by the word ‘Borders’, is visual enough to be used in markets where English is not widely spoken.
 Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.
 Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market.

Conclusions

It was agreed that although the present logo and product are suitable for globalisation as they stand, we propose that the ‘Borders’ concept be adapted for different markets.
Recommendations

We recommend that further studies be carried out into the marketing strategies best suited to different European regions.

U8b P122  Supplier relationships Ex 3:  Sample answer:   (246words)

Introduction

The aim of the report is to recommend a supplier for our new range of leisurewear. A committee from the Purchasing Department was presented with a shortlist of five potential suppliers to select from. The criteria considered was price, quality, delivery and flexibility.

Findings

It was found that, taking the companies’ overall ratings into consideration, there was negligible difference between suppliers. Consequently, the committee decided to narrow its focus to the area considered to be of major importance for QuayWest’s image, namely quality and price.

Consort Trading        Despite offering the best deal financially, the company is unable to guarantee garments compliant with EU standards.

Samokovska            Although it produces goods of an extremely high quality
for exclusive markets, this supplier charge high prices,
part of which would necessarily be passed on to
customers.

Namlong Sportswear    The poor standards of craftsmanship make it difficult to justify paying the prices quoted.

Shiva Trading          Sample items from this supplier show an acceptable quality level. Furthermore, the deals currently on offer make it an attractive option.

Hai Xin Group         There is some doubt as to whether garments produced by this company would meet EU standards. In view of this, the prices appear unreasonably high.

Conclusions

It was felt to be unwise to risk compromising the company’s image by using suppliers
of low quality goods. Similarly, using an expensive supplier could affect QuayWest’s
reputation for value for money.

Recommendations

Consequently, it is suggested that QuayWest negotiates a contract with Shiva Trading.

Exam Focus    P66  suggested answer:   (124words)

Although sales at both ASEF Chemicals and Chemicon Ltd experienced a number of
fluctuations over the period 1995-1999, turnover at both companies showed a general
upword trend.

At the beginning of the period ASEF sales stood at just over $30m. They experienced
a fall the following year, before picking up again in 1997 and reaching a peak of
$60m in 1998. Sales fell again slightly the following year but remained higher than
their 1997 level. Chemicon sales exceeded those of ASEF in 1995 ($42m compared to
$31m). Despite experiencing a fall in 1997, the overall trend was a slight rise over the
four year period. Both companies ended 1999 with turnover of around $50m with
Chemicon outselling ASEF for the first time since 1996.

P68  Sample answer:    (243words)

Introduction

This report sets out to examine how the company should re-invest this year’s profits.
The areas under consideration are the purchase of new computers, the provision of
language training courses and the payment of special bonuses.

Areas under consideration

 New computers
The majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended.

 Language training courses
The company aims to increase exports, particularly in Spain and France. Therefore, Language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition, training courses would increase motivation: staff would enjoy the lessons and perceive that the company in investing in them. Therefore, language training would be an option.

 Special bonus payments
Although special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the company’s operations. There are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable.

Recommendations

It is felt that the best solution for the company and staff would be to invest in language training. It is suggested that the company should organise course in French and Spanish. Those employees who have contact with partners and customers should be assured of places but other invested members of staff should also be allowed to attend.

P69 Sample answer:   (250words)

Dear Recardo

Further to our conversation of 30 March, I am writing to outline the proposed programme for your visit to our offices (12-15 April).

On Thursday morning I will be at the airport to meet your flight and, assuming there are no delays, I will take you straight to your hotel so that you can check in and freshen up. As Mr Wilkins wishes to see you before the meeting, a business lunch has been arranged. We will then travel to the company in time for the meeting, scheduled to run from 14.30 to 18.00. After such a long day I suggest dinner at your hotel.

Friday’s meeting is due to start at 09.30. A taxi has been arranged to pick you up at the hotel at 08.50. Since the meeting lasts all day, the company will provide a working lunch. After work you will have a chance to return to your hotel before dinner at The Riverside Lodge at 20.00.

Your name has been entered for the Golf Tournament (08.30 on Saturday morning). Mr Wilkins will collect you from your hotel at 08.00. After the competition there is a formal dinner with a distinguished speaker at 19.30.

I look forward to meeting you on the 12th. In the meantime, please do not hesitate to contact me on 020 755 9800.

Yours sincerely