There has been a strange phenomenon that nowadays the online shopping platforms hold more and more shopping carnival. From my point, it reflects some problems of Internet marketing.

There is no denying that since the online shopping platforms have been developed, it facilitated people's life a lot. However, not knowing the exact time, the shopping carnival appears and starts to occupy people's most time and energy. Then, plenty of shopping carnivals are created although people even don't know their meaning. It is inevitable that these shopkeepers need to come up with some marketing strategies such ah organizing activities to stimulate customers' desires. Nonetheless, overmuch discounts may make people tired instead. At first these fresh ideas can appeal to many customers while too much the same kind of activities would bring aesthetic fatigue.

With the renovation rate becoming rapid, the shopkeepers are supposed to improve the marketing methods to succeed. In a word, working out new patterns of Internet marketing is the key strategy.