How do you think the great craze to "Lost in Thailand"(泰囧)?

kinzhang

Up to present , it's reported that "Lost in Thailand " had broken a range of records , with the firece surging waves keep going upward, i think, this kind of phenomenon is special . As for  the "small " movie (in terms of its actual cost of manunfacture ), it has not extraordinary plots like "transformers series","Avatar", "Spiderman series","Superman series" and what the like , i mean "特效" that i have no idea how to describe it . Just a comedy , why ,why it's so pouplar?