Blogs
- Shares Nike Air Max Day 2016 in China
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Many people in China are interested in Nike and wear Nike sneakers, but not all of them know that there is an Air Max Day until this year due to its vigorous promotion. Why did Nike pay more attention on the campaign this year? As is known to us, the competition between Nike and ...
- Shares Burberry’s Chinese New Year 2016 campaign
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Burberry is well known by the world as an iconic British luxury brand. Apart from the vogue products that always lead the fashion, digital-first strategy is also involved in its success. For example, Burberry often launches communications campaigns in virtue of social channels. In ...
- Shares Apple Pay’s Launch in China
- Apple officially launches Apple Pay in China on Feb.18 th , 2016, which has caused a sensation. Now China has become the first country in Asia and the fifth in the world available for this payments service allowing iPhone users have in-store purchases and pay by phone. In theory, Apple P ...
- Shares Marketing of Victoria’s Secret
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Victoria's Secret is an American designer, manufacturer and marketer of premium lingerie, and it is now known by all as the largest American retailer of women's lingerie, The company sells lingerie, women’s wear, and beauty products through its catalogs, website, and its U.S. branches. ...
- Shares Facebook and Twitter Moved People at That Night
- The Paris terror attacks late on November 13 th which killed 132 people and injured 349 shocked the world until today. When people started praying for the dead, becoming angry at those terrorists and worrying about the homeless, many social media especially Facebook and Twitter, ...
- Shares Muji’s New Breakthrough in China
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It is said that Muji Books is going to be open in Shanghai in the end of 2015 as the first one in China. Muji is always trying to develop its brand value by improving products in a range of fields. Muji has tried and developed a lot from an original stationery shop to a combination of differe ...
- Shares Start My Blog Life
- Why do I start my blog life? I don't even have patience in keeping a dairy actually, but I need to do my coursework-indutry affairs blogs since I started learning Consumer Behaviour and Experiential Marketing. Haha, however, I find DioEnglish is a quite interesting place, and I'd like to share my id ...
