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Nowadays in a commercial era,various merchandise have mushroomed in the supermarket,which lead to a
fierce and cruel competition among the market.New brand successively grow up while
dominant ones try hard to maintain their status.Though some think there is no necessity to
distribute advertisement if you have enough strength,I believe it's trend to adopt it if you
really want to survive.
In my opinion,advertisement occupys a significant part of a product.No matter new or traditional
output,advertisement plays an important role to promote new session and sell their image.Even
though the good quality and huge potential market will also attract customers,the impact can't be
compared with the means of advertisement,especially in the multichoice
time.In the first place,it help you reach more effective potential market,which is more useful to
get approval.
What's more,ultimately when a new brand decide to catch more attention,advertisement is the best
way to go.After all,people prefer to choosing their familiar product,without giving a glance to the
strange one.Therefore,advertisement make more possibility for the new one.Equally important to the
dominant brand,advertisement provides a superb platform to release new product and build up a
close relationship with customers.
Thirdly,as a matter of fact,some clever companies not only do propaganda simply to their product,
but also to the brand image.Take Bawang, a Chinese shampoo brand for example.It successfully
improve its popularity by the image of traditional herbal,which help to explore a new
market and avoid the serious competition,In addition,making use of the celebrity and daily running
the advertisements of value arouse the identification of the audience.Since years ago,Mcdonald has
been aware of the market orientation and put on the advertisement to focus on the theme of
creativity and energy.
All in all,though many other factors such as the quality or such as buzz marketing can also make
profit to the company,advertisement basically help the company to grow up and to be promising.
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