I’m a teacher, not a businessman. In many people’s eyes, we are socially naïve, and probably just a bookworm. However, circumstances will change everything. After having to do so much purchasing for home decoration, I’ve become something of an expert in bargaining.
When the floor board laying guy came to my house, he asked how much I paid for the boards. He was greatly surprised at the low price I got, and asked if I got it at a group buying event. The fact was that I hadn’t participated in any group buying, nor did I know anybody working in that store.
I suppose bargaining is something everyone should master nowadays in our society. You may not bother to bargain for things of little value. However, you have to be careful when it is a huge household expense and your budget is sort of tight. In many Western countries, everything is marked clearly. The price on the tag is the one that you actually pay. You don’t need to bargain at all. In China if you don’t know how tricky pricing is and don’t realize how greedy merchants can be, ten to one you will be ripped off ruthlessly.
Before I went to buy wooden flooring, I first did a lot of homework. I searched the Internet and consulted some experienced friends. For example, the kinds of wood that are best to be made into flooring boards, their different properties, the latest trends, the techniques in making the boards and the general price ranges of these flooring. Without the knowledge concerning the goods you’re going to buy, it is like fighting an invisible enemy. If you have enough information and know their business more or less, they would not dare to cheat you and most importantly, you would know where the reasonable price might lie during the bargaining process.
Armed with enough information, you can try bargaining with the salespersons. The first step is to squeeze out the water that is artificially added to the original price. Generally you can cut off as much as 20-30%. Remember it is not the “real” price yet. More often than not, the price can still be lowered by 5-20%. In my experience, that’s the authorization salespersons are given in bargaining.
Up to that point the price is generally acceptable. However, I didn’t make a bargain with them. Instead I managed to find the owner of the store and negotiate with him. I told him I trusted the quality of their goods and was serious about buying them if the price could be more affordable. Be careful not to say their price is unreasonable at this point. If you are persistent and using good tactics, you would probably get a real bargain. That is, you can probably get another discount of about 10-20%.
Bargaining is an art. You have to be well-informed about the things you’re going to buy. Your counter offers should be reasonable, too. I mean that you have to allow businesspeople to make some money. Who would like to do non-profit business or lose money in business? Otherwise no deal would be made.
When I said bargaining is an art, I didn’t mean I am a real expert. I’m not sure if I truly got a real bargain, but I hope my experience would be of some help to you guys.
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