When you choose something, do you mainly decide according to its look or by its quality？ The look is usually the first factor to affect your decision. Whatever the quality may be, once the appearance fails us, we discard the thing from further consideration. This happens at our purchasing gifts or seeking partners. That is why goods are packaged well to attract the customers and people make up before their dating. Although we know quality is more important than look, somehow we always foolishly ignore the quality. We continue to do the same after paying heavy prices for our follies.