Even now, to tell the truth, I have no idea whether the result matters much more than the process. But first of all, I should tell the things from which came to the question. I was working in a field, where every company, especially the big brand company in Shanghai Market, desperating for the profit. To get a big profit, every company tries every way they can imagine to discover the source of customer and underevaluate their rivals as well. Sometimes, they would pretend to be the employees of their rivals and offend their customers. To "rob" the customers from their rivals.
Maybe it was not unusually to hear about the same situation in other field, it still hard to make yourself adapt to such a cruel reality. It more or less naive to wish that the competitors would fight for the profit legally and justly, and take more consideration on the benifit of the mass. But I still want to make money without any shame or regret in my heart. I'd like to my future company do it, too.