When you bend over backward to please it doesnot mean that you can get great reward. This happened to the Chiquita company, one of the world's biggest supplier of banana and other fruit. That company promised to the eco-warriors, social activists and unions to avod the fule from Canadian tar sands. Extracting this oil is a dirty process. The behavior infuriated the Canadians who depend on the oil industry. A pro-business lobby called by Ethicaloil.org is urging a boycott of Chiquita' products.