Each sociaty has it's own beliefs, attitudes, cunstoms, behaviors, and social habits. These give people a sense of who they are, how they are supposed to behave, and what they should or should not do.
People become conscious of such rules when they meet people from different cultures. For example, the rules about when to eat vary from culture to culture. Many north Americans and Europeans orgnize their timetables around three mealtimes a day. In other countries, on the other hand, it is not the custom to have strict rules like this--people eat when they want to, and every family has its own timetable.
When people visit or live in a country for the first time, they are often surprised at the differences that exist between their own culture and the culture in the other country. For some people, traveling abroad is the thing they enjoy most in life, for others, however, cultural differnces make them feel uncomfrotable, frenghtened, and even insecure. This is known as "culture shock".
When people visit a foreign country, it is important to understand and appreciate cultural differences. This can help them avoid misunderstandings, develope friendships more easily, and feel comfortable.