how to maintain the connect with you potential customers
i think that one problem that need to be clarify, that is which special troop of people will called you potential customers, my personal opinion it that,those people are interesting with your commodity, but not yet pay any price from the pocketbooks, and which most likely be the taget of next step, and those who can enlarge of you current customer sources, and how to give them accurate information, and get their feedback on time becoming a crucial part to the success.
let us analyze the advantages that we get from the connection of the buyers, firstly, it will leave them a general idea of your products, that is the first impression that root in their mind, if you can explain your products well, it will bring some benefits to your next step
there's another one, if your customers know your product in advance, you can get the feedback of wether they are stand for your products or not, if you correctly gather them, you can have an overall view of the commodities' prospect, and make precise action to the target