Modesty is a famous cultural Chinese character trait.  So I ask people are you famous?  They universally say no and look away.  Then I say "but you are famous"!  Are you famous to your parents? They say "yes", of course!  Who else "my friends".  When you feed your dog or cat you are famous to them.  How about strangers, "are you famous"?  They say "no" but when you give a beggar money you are famous to him/her.  How about the community?  If you play music in public, organize charity events, volunteer...you are famous.  Are you famous in the world?  If your son or daughters become politicians, scientists or sports heroes you may be famous in the world...so now you know you are famous...forget your modesty.  To make this lesson more to the point modesty will not get you promoted in a joint venture or foreign company so be famous!