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Reading and Thinking| Life Scope| I think Iam| Harvard Business School Review|

Shares OC or BC?: Lucida 2009-8-19 13:08; When reading the caption, curious you may ask yourself “What is OC and BC?” We talked about that “ Customer is the king”, so we define this kind of sales force which put the customers first O ustomer C ontrol S ystem . While those which put ...; Individual Classification: Harvard Business School Review|810 views|1 replies

Shares Website: To be or Not to be?: Lucida 2009-8-17 11:01; When talked about Iinformation Asymmetry , it is almost connected with the seller’s advantage: the product, whether it is a peach or a lemon; the price, even it is several times the original cost and so on. The salesmen are always the keepers of the data sheets, reference lists, white papers a ...; Individual Classification: Harvard Business School Review|798 views|1 replies

Shares Salesmen are happy losers: Lucida 2009-8-13 17:33; If you are a leader, what type of person will you choose to go into your sales team? And how they should cope with their jobs? Harvard puts forward this questions, and they approached a famous psychologist and ...; Individual Classification: Harvard Business School Review|881 views|5 replies

Shares What is the essence of Service Marketing?: Lucida 2009-8-12 10:10; As we discussed before, customers are increasingly shrewd, products difference is reducingly less and less, and competition is becoming fierce, Service marketing is now paid attention, and managers suddenly began to be aware of the crucial differentiation relies on PEOPLE and ...; Individual Classification: Harvard Business School Review|844 views|2 replies

Shares What’s the essence of SALESMANSHIP?: Lucida 2009-8-11 10:37; Have you once thought of this question? What’s your idea about SALES? If your first thought is that sales is an commercial behavior about selling out products, it’s normal and right, but superficial. As the time passes, if you keep the same situation, you will end your life as a common, ...; Individual Classification: Harvard Business School Review|670 views|4 replies

Shares How to build a strong sales force?: Lucida 2009-8-10 10:04; Marketing and customers educate each other, and promote each other. Nowadays, customers are becoming increasing sophisticated, demanding, which is making the job of sales tougher and tougher. Then in this complicated environment, how should the sales job be done? How do we provide the customers ...; Individual Classification: Harvard Business School Review|640 views|2 replies

Shares How to sell a new sales model in the company?: Lucida 2009-8-7 10:42; A company is a miniature of the society,in which everyone is special and has his own calculation.There always exist the collisions between the whole organaziton and the individual, especially whena new advent comes!NEW means CHANGE,means readaption, means loss o ...; Individual Classification: Harvard Business School Review|685 views|4 replies

Shares Portfolio Approaches to sales: Lucida 2009-8-6 10:29; Nowadays, every sales rep knows how to sell their product: establish the relationship by leveraging price and performance advantages over competitors,then expand the business by methodically migrating from one adjanct sales opportunity to the next one. If ev ...; Individual Classification: Harvard Business School Review|567 views|3 replies

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