BEC商务英语备考基础：重点词汇43
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2011年上半年BEC商务英语考试时间
BEC商务英语备考基础：重点词汇43
branding (n.) the process of giving brand names to products品牌命名
[例] How is the branding of that new product going on?
brand leader brand with the biggest market share品牌领导者
[例] IBM is the brand leader in the field of portable computer.
brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度
[例] They managed to set up the brand loyalty of their consumers.
break even (v.) balance costs and revenue, not make a profit or a loss收支平衡
[例] We just broke even last year.
breakeven point point at which revenue equals costs 收支平衡点
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