专八作文范文：我对山寨现象的看法

 专八作文范文：我对山寨现象的看法

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　　When new models of cell phones with a brand name are desirable

　　名牌新款手机耀眼夺目

　　for many customers who can not afford them,

　　但是对许多消费者来说他们却支付不起

　　smart business men began to produce the latest models through imitation

　　聪明的商家开始制造模仿现款手机的产品

　　but charge only one third or half of the price of the real model.

　　价格仅仅是真正手机的三分之一或是一半。

　　This kind of cell phones, or labeled Shanzhai phones,

　　这样的手机或者叫做山寨

　　undoubtedly, satisfies customers desire and rewards producers talents.

　　这毋庸置疑满足了消费者的需求生产商也因为他们的聪明而获得了嘉奖。

　　Gradually, people label any commodities produced by imitation as Shanzhai products.

　　人们把模仿的产品称为山寨。

　　Those products include cell phones, digital cameras, laptop computers etc.

　　这些产品有手机、数码相机、笔记本电脑等。

　　Some companies even invite people

　　有些公司甚至邀请那些

　　who have similar appearance to popular stars to endorse on their products

　　与明星长相相仿的人做代言

　　in Shanzhai advertisements.

　　尤其是在自己的山寨产品上

　　Though those who produce Shanzhai products can reap immediate profits,

　　尽管这些山寨产品获得了既得利益

　　their products will gradually be eliminated from the market.

　　但是这样的产品将逐渐被市场所淘汰。

　　Firstly, indicative of the Shanzhai phenomenon is producers myopia.

　　首先山寨现象是一种目光短浅的表现。

　　When a new model of certain product is in large demand,

　　当新产品需求量增大时

　　those speculative factory owners will seize the opportunity to

　　这些投机工厂将抓住机会

　　manufacture similar products.

　　来制造相似产品。

　　Without investment in product research and advertisements,

　　没有在产品研发和广告方面的投资

　　what Shanzhai producers need to do is copy and then reap immediate profits.

　　山寨制造商需要做的只是拷贝并收获既得利益。

　　Obviously, as those companies do not lay their emphasis on product research and marketing,

　　很明显这些广告没有重视产品的研发和市场营销

　　they do not have the chance to reap profits in the long run.

　　从长远来讲他们无法获得利益。

　　For those speculators,

　　对于这些投机者来说

　　what matters is whether they can make money as soon and much as possible.

　　最重要的是他们是否能在最快的时间获得最多的利益。

　　When a new model becomes outdated and customers show less interest,

　　当产品过时消费者的兴趣度下降时

　　inevitably, odds are against those Shanzhai companies.

　　这些山寨公司将会遇到麻烦。

　　Secondly, as part of Shanzhai products would be exported to overseas markets,

　　第二如果山寨产品出口海外

　　its low quality will do damage to the reputation of Made in China.

　　那么这些质量低下的产品将会损害中国产品的名声。

　　In the market, Shanzhai products are usually charged less than the real ones.

　　在市场上山寨产品的价格比真产品价格要低。

　　But why would those salespeople like to sell their products at such a low price?

　　但是为什么这些销售人员还是希望以低价出售呢?

　　Any rational customers can hence conclude that their quality is not guaranteed.

　　任何理性的消费者都会认为他们的质量是没有保证的。

　　In the long run, foreign customers would realize that products made in China are cheap

　　从长远来讲外国公司会意识到中国制造的产品价格低廉

　　and of low-quality.

　　-质量低下。

　　The moment they encounter products made in China when shopping,

　　当他们在购物时碰到中国制造的产品

　　they would pause for a second

　　他们会思考片刻

　　and then decide to choose products made in other countries.

　　之后决定购买其他国家的产品。

　　This is not an exaggeration.

　　这不是夸大其词。

　　In Russia, due to the import of fake Chinese products in 1990s, 2090

　　199020世纪90年代由于俄罗斯进口中国的造假产品

　　Russian people have lost trust in Chinese products.

　　俄罗斯人已经对中国产品失去了信心。

　　In sum, though those speculative producers can make short-term profits,

　　-总结尽管这些投机产品能够获得短时的效益

　　customers will gradually lose confidence in Shanzhai products,

　　但是消费者将会逐渐对山寨产品失去信心

　　which is to the detriment of reputation of Made in China.

　　这将损害中国产品的名声。

　　As a result, Shanzhai phenomenon should be discouraged.

　　所以我们不应该鼓励山寨产品。

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