手机版
英语写作网

商务信函写作3

2019-02-20 阅读 :
商务信函写作Courtesy

Courtesy译成“礼貌”。但是根据西方国家函电书籍作者普遍的看法,所谓Courtesy是“客气而又体谅人”的意思。有的人还把Courtesy和Politeness这两个同义词做了比较,认为:Politeness的客气只是表现在文章的语句上,而Courtesy则表现在对对方的“体谅”,例如:

Polite
a) We have received with many thanks for your letter of Oct.7, and we take the pleasure of sending you latest catalog. We wish to draw your attention to a special offer, which we have made in it.
Courtesy
b) You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct. 7.

如何表达 

 

怎样通过各种语言形式来表达Courtesy呢?这样的形式很多,现在提供一些常见的供参考:

(一) 把命令变成请求的常用形式:

Please, Will you…….., Will you please……..,如:
a) Will you give us more detailed information on your requirement?
b) Will you please (kindly) let us hear from you on these two points?

(二) 虚拟式(Past Subjunctive From)如:

a) Would you compare our sample with the goods of other firms?
b) We would ask you to ship the goods by the first available vessel.
c) We wish you would let us have your reply soon.
d) This would seem to confirm our opinion.
e) We should be grateful if you would help us with your suggestion.
f) We think if advisable that you should accept this offer at this price.
g) We should(would) like you to let us know the exact amount.
h) Perhaps you might like to have a look at the actual goods.
i) We might be of some service to you in a similar case.

  以上的b, f, g, 也可用 will, shall, may, 但是用Past Subjunctive Form则表示更客气和婉转些。


(三) 缓和用法(Mitigation)
    为了缓和过分强调或刺激对方,常用:We are afraid, we would say, we may(or, might) say, we(would) think, it seems(or would seem) to us, we(would) suggest, as you are (or: may be) aware, as we need hardly point out等等表达法来缓和语气,如:

a) It was unwise of you to have done that.
  We would say that it was unwise of you to have done that.
b) You ought to have done it.
  It seems to us that you ought to have done it.
c) We cannot comply with your request.
  We are afraid we cannot comply with your request.
d) Our products are the very best on the market.
  We might say that our products are the very best on the market.
e) You must keep the matter to yourselves.
  You must, we would add, keep the matter to yourselves.
f) You must cut off your order in half
  We would suggest that you cut your order in half.
g) We have not yet had your reply.
  It appears that we have not yet had your reply.

 (四) 运用被动语气

  有时,运用被动语气,比主动语气客气,如:

a) You made a very careless mistake.
  A very careless mistake was made
b) You did not enclose the check with your order.
  The check was not enclosed with your order.
c) For the past two years, you did not give us any order.
  For the past two years, no order has been given us. Or:
  For the past two years, no business has been materialized between us.

 (五) 避免(或力争避免)使用语气强烈或容易引起不快的词汇

  a) we demand immediate payment from you

  demand的意思是ask for(sth) as if ordering, or as if one has a right to, 即带有命令意味的要求。应尽可能避免使用demand而改用request如:

  We request your immediate payment.

  b) We are disgusted with your manner of doing business.

  disguste意味hate而且有strong feeling of dislike or distasted, 既“厌恶”的意思, 因此,还是婉转或含蓄一些为宜,如:

  We are not completely satisfied with your manner of doing business.

  c) We must refuse your offer.

  Must………带有威胁性的意味(minatory tone),不如改为:

  We regret that we are unable to accept your offer.
  Or: We regret that we are not in a position to accept your offer.

  d) We want you to assist us

  带有傲慢或长者的口吻(superior tone),不如改为:

  Your assistance would be appreciated.

六) 使用高兴,遗憾,感谢等词汇及表达法

(1)、 We have pleasure of -ing…….
We have pleasure in -ing…….
It is with pleasure that we do so
It gives us(great, much) pleasure to do so
We are pleased for us to do so
It''s a pleasure for us to do so.
We are glad(or: delighted) that you do so
We shall gladly do so
We shall feel happy if you will do so
We are happy to do so

(2) 、表示感谢的表达法有:

We are (very, most) appreciative of your doing so
We are gratified to learn that you do so
We shall be (or: feel) obliged by your doing so
We shall be obliged if you will do so
You will oblige us by doing so
We shall be grateful to you if you will do so
We shall appreciate your doing so
We shall appreciate it if you will do so
We shall thank you to do so
It will be appreciated if…….
We are thankful that you do so

(3)、表示遗憾的表达法有:

It is a matter for regret that we cannot do so
It is with regret that we must do so
We express our regret at -ing…..
To our regret we cannot do so
It is regrettable that we must do so
We regret that we cannot do so
We regret to do so
It is to be regretted that you do so
We are regretful that we must do so
It is a pity that you cannot do so
We are sorry we cannot do so
We are sorry to do so

注:以上的表达法只是常用的一部分。
 
  写信要做到Courtesy,但要注意
(1)、不要使用已经过时的毫无意义的老套子,如:
our esteemed clients;
your esteemed letter;
your respectable house;
your good self(or good selves);
your valued order;
your esteemed reply等等

(2)、要分清“礼貌”与“卑恭”的界限,如:

(a) We are extremely and sincerely sorry for the error and ask that you accept our humble and sincere apology for the undue inconvenience suffered by you.

(b)We beg to acknowledge receipt of your letter dated 11th December.

(c) We beg to enclose herewith our invoice.

  这三例不是“礼貌”,而是“卑恭”。写商业书信既不要盛气凌人,也没有必要低三下四,更应该注意在商业信中把we beg一类的表达法完全去掉。

  以上三例可考虑改为:

(a) We are concerned about the inconvenience you have suffered, and apologize sincerely.
(b) We have received your letter od Dec. 11.
(c) We enclose(herewith) our Invoice.
Or: We are pleased to enclose our Invoice.


更多 英语学习成功故事、英语学习心得英语学习技巧英语学习方法,请继续关注 英语作文大全


本文标题:商务信函写作3 - 商务英语写作_外贸英语函电_英语应用文写作
本文地址:http://www.dioenglish.com/writing/business/100676.html

上一篇:商务信函2 下一篇:商务信函写作4

相关文章

  • 公司名称英语翻译大全

    公司名称英语翻译大全 1. Line(s) (轮船、航空、航运等)公司 Atlantic Container Line 大西洋集装箱海运公司 Hawaiian air Lines 夏威夷航空公司 2. Agency 公司、代理行...

    2019-02-27 14:33:02
  • 商务广告英语翻译

    商务广告英语的用词特点: 1)简明、通俗、易记 --- Mosquito Bye Bye Bye 蚊虫杀杀杀 --- Start Ahead. 成功之路,从头开始。2)新奇与创意 --- Give a Timex to all, and...

    2019-02-27 14:32:43
  • 经典广告词翻译

    Good to the last drop. 滴滴香浓,意犹未尽。(麦斯威尔咖啡) Obey your thirst. 服从你的渴望。(雪碧) Poetry in motion, dancing close to me. 动态的诗,向我舞近。(丰田汽车)...

    2019-02-22 10:35:17
  • 中国小吃的英文表达

    中国吃的文化是由来已久,但怎样把中国吃的文化介绍出去,怎样用英文来表达呢。虽然很多人喜欢以拼音来表达,但没吃过中国小吃的老外肯定是不能理解的。还是让我们一块来学习一下...

    2019-02-22 10:34:58
  • 外事接待常用词汇表达 中英对照

    国际机场 international airport 机场大楼 terminal building 候机大厅 waiting hall 问讯处 information desk/inquiry desk 起飞时间 departure time /take-off time...

    2019-02-22 10:31:40
  • 旅游观光常用词汇表达 中英对照

    中国国家旅游局 China National Tourism Administration 国际旅行社 international travel service 旅游管理局 tourist administration bureau 旅行社 travel agency /t...

    2019-02-22 10:31:23
  • 翻译与文体--商贸函电翻译

    商贸函电的文体特点及翻译(一) 商贸函电的文体特点商贸函电指经济贸易活动中的各类信函、电报、电传等。其文体特征主要有:1) 措词简洁明了。为使表达明晰,商贸函电在措词上力求...

    2019-02-22 10:29:53
  • 广告英语中英对译

    产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated b...

    2019-02-22 10:27:03
  • 英语请假条的写法

    英语请假条的写法首先,假条的上方还是应该按照半正式的格式写上如下信息:   To:假条是递给谁的   From:请假人   Date:写假条的日期(注意不是请假的日期)   Subject:写上请假字样   假条开头范例如下:   To: Pe...

    2019-02-20 09:55:20
  • 写作步骤:简历1

    Resume before you can begin to design your resume on paper, you need to have the words. Use the following twelve-step writing process to help you clarify your experience, accomplishments, s...

    2019-02-20 09:55:18
你可能感兴趣